Perception in Business

Perception in Business

Learn how tech companies are changing the landscape and helping clients meet their missions by setting the right expectations and re-framing perceptions in business.

“We don’t see things as they are. We see them as we are”​Anaïs Nin

Perception is a major and old area of study in the field of Psychology. Perception is how we organize, understand and interpret the world around us: what we see, what we hear, what we feel, what we smell, and what we taste. Dependent upon the business you are in, all five senses may play a role or perhaps just one or two. There is the belief that perception alters and may distort our vision of reality, perhaps masking the truth. If people come to a situation with a preconceived notion of what should be, they might tend to see what they expect, not what is there.  So, we tend to bring to a given situation an inherent bias that may color the reality. The point of note here is that in viewing a business situation, you need to see what is there, not what you expect to be there based upon previous experience, training, or expectations. That may be difficult to do.

Without a doubt, perception is a complex phenomenon influenced by personal values and beliefs, experience, attitude, education, and training.  An individual’s level of perception also may have some hereditary basis. Perception operates in all aspects of our life: our personal life; our social life; and, most certainly, our business life.


A new wave of business leaders is doing much to change their perceptions, particularly in the tech industry, which is leading the drive for a more positive future for the human race. At Skylab, CEO & Founder Dean Grey is known in the coaching industry as one of the most inspirational and charismatic keynote speakers, and his perception relies on the idea to help others: “It’s a reward within Itself.”


Peter Drucker, business management sage of the 20th Century, considered perception the skill essential to making bold, creative decisions. In Managing in a Time of Great Change, he said :

“Today, perceptiveness is more important than analysis. In the new society of organizations, you need to be able to recognize patterns to see what is there rather than what you expect to see.” Peter Drucker

Therein lays the key benefit to applying or invoking the right perception. There also is the core problem. We need to see what is there, not what we expect to see. How do we do that? Here are a few suggestions.

Eliminating the ego in decision-making is the major component. The ego is personal baggage based on previous knowledge, previous experience, and expectations. It may not be all bad, but, then again, it may. It colors one’s view and may even distort the image that you ought to be seeing.  Clearing one’s mind and taking, as much as possible, an open and simple view of the business environment, to see it as it is and not as one wants it to be is the objective.  The results of eliminating ego, hopefully, are a fresh view and through that fresh view the identification of new business opportunities.


“This gives us the opportunity to change our environment and thus, change ourselves for the better.”Dean Grey

To learn more about the environments’ shaping towards success, follow this link 


What do you see on this image? A rabbit? Or maybe it’s a duck! See ! It’s all about perception!


You can learn more about perception through the Gamified E-learning System on the Trilogy app. Skylab has worked with Greg Rex to develop this Health and Wellness app. 

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